AMP, Accelerated Mobile Pages

The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere

Publishers rejoice! A new way to build pages for static content has arrived, and this time backed by Google.

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